Using the fan experience as the starting point, we can help associations, federations, leagues and clubs deliver a more sustainable, inclusive, fan-focused strategy that will:
Our work at Middlesbrough FC in the 2008/2009 season has led to the Club being recognised as one of England's most progressive, fan-focused Clubs. Beginning with a series of real fan assessment visits, the subsequent support programme featured a range of fan and employee-engagement approaches that have directly led to a range of tangible benefits (including a 7% rise in attendances during a relegation season, a 15% per capita net spend increase on concourse catering and the development of a number of unique innovations, such as the 'Boro Bar' - a completely new revenue stream developed off the back of the results of fan consultation).
In partnership with the English Football League - the world's oldest football competition - we developed and launched the Family Excellence Awards in 2007. This recognition scheme, which uses the 'new family' experience as a catalyst for improvement, consultation and engagement, has been credited by the Football League with lifting family attendance by 12% over the last three years.
In 2009 we began a partnership with the Scottish Premier League (SPL) aimed at recognizing those Clubs who provide the most outstanding family experiences. The SPL Family Champions is now entering its second year.
Let us help you develop greater fan & customer orientation in your federation, league and/or association.
We're working with Liverpool FC to unlock the fan view of the match day experience and all other 'off the pitch' services, products, partnerships and official communication media.
Our feedback programmes help our customers identify key fan experience themes and our online and face-to-face panels ensure that improvements not only reflect the views of the wider fan base, but are also developed in partnership with supporters.
We have undertaken many independent assessments, from individual 'Dad & Lad' assessments for Ipswich Town FC to wider fan experience programmes such as the Disabled Fan Experience & Core Fan Experience programmes for the Football League.
2010's publication of the Airtricity League's Grow Your Club guide (authored by Mark Bradley) was the culmination of a series of activities aimed at helping Irish clubs to take a fan-focused approach to growth.
This comprehensive marketing guide draws on best practice, existing FAI expertise and the result of our previous fan experience work to offer Clubs a set-by-step guide to establishing themselves and securing their futures.
Copies of the guide have quickly became valuable currency around Europe - while Mark continues to provide copy for official Club programmes, industry websites and his own blogs & articles.
This is the official website of Mark Bradley Projects Ltd
Registered Offices: 14 Greenacre Avenue | Wyke | Bradford | BD12 9DE
Companies House Registration Number: 0548 7032. Registered in England
