The Fan Experience Company

(A division of Mark Bradley Projects Ltd)

We use the 'customer' experience as a catalyst for culture change and improvement in sports and leisure organisations.

We do this through strategic support, consultancy and facilitation programmes, awards and recognition schemes, feedback and measurement programmes, independent assessments, internal and external publications and public speaking.

Our work with the English Football League, prompted by a shared commitment to getting more youngsters along to support their local team, has led to a 12% increase in the number of families attending matches. That's nearly 2 million people.

With national football leagues and associations, individual football clubs, regional tourist bodies and public sector organisations all seeing the benefits of closer customer engagement, we have experienced continuous growth since Mark and Ana established the business in 2005.

Latest Blog Entries

Why Sport needs Service Excellence

Ahead of Wednesday's Fan Experience Forum in Turin, here's my call for service excellence in sport. - Read more

Taking the customer perspective to UK Tourism

My latest Yorkshire Post column uncovers a customer understanding deficit in UK Tourism - Read more

Get close to your fans in the close season

Latest blog looks at clubs' reluctance to ask supporters for feedback and the missed opportunity this represents - Read more

Customer Service: Recession Buster?

Morris Albert, Starbucks and recalcitrant Finance Directors. My latest Yorkshire Post article looks at the need for a customer perspective. - Read more

Read blog in full

Latest News

SLO: Fan Engagement & Culture Change

UEFA's Sefton Perry & Stuart Dykes from Supporters Direct gave a fascinating overview of the Supporter Liaison Officer concept in Turin this week. Here's our view on the opportunity. - Read more

Non-League Club Fan Survey Service

We're offering a new 'easy' fan experience survey solution to Non-League Clubs in Rugby or Football. - Read more

Read news in full

This is the official website of The Fan Experience Company, a trading division of Mark Bradley Projects Ltd

Registered Offices: 14 Greenacre Avenue | Wyke | Bradford | BD12 9DE

Companies House Registration Number: 0548 7032. Registered in England